Target Group: Adult learners

Geographical Reach: Europe wide

Project Duration: 2009 – 2011

Project Funder: EU Lifelong Learning Programme

Project Manager: Patsy Lang patsy@superact.org.uk

Project Aim


The project’s aim was to produce short films and interviews which saw 80 people aged 50+ from all over Europe present their life-stories and share the secrets of setting up your own business as a ‘Senior-Entrepreneur’. All of these films are now available for viewing on the project website.

As the English partner, Superact produced 13 films, some of which have been used by PRIME and similar organisations providing help for the budding olderpreneur. These short films offer inspiration and advice to a growing sector of the population: people over 50 who either need or want to stay in the marketplace, and do their own thing.

These are real-life stories: they contain accidents, divorces, death and everything in between, and then always one overriding dream, a passion, that these remarkable men and women have set to realise at a late stage in their lives. A message of hope and confidence, set to shift perceptions of what it means to be a ‘senior’ and how to become an entrepreneur.