Coming from five generations of professional musicians, Ali’s first instrument is the Cello – studying both in the UK and at the Conservatoire in Prague under Paul Ward, Raphael Wallfisch and Stanislav Apolin. Ali is also the 3rd generation of her family to be a member of the Royal Society of Musicians. Founded in 1738, the society includes in it’s ranks members such as Handel, Edward Purcell, Paganini, Liszt and Clara Schumann.
Ali’s career as a social entrepreneur and inspirational leader has spanned thirty years with a focus on the third sector and the creative industries. Her collaborative skills, enabling style and natural ability to work in partnership are particular strengths, as is her ability to set up and deliver complex projects both in the UK and beyond, delivering outstanding results locally, nationally and internationally. She has also been responsible for major fundraising successes, resulting in multi-millions of pounds being secured for a number of organisations.
In 1990 Ali was appointed Regional Head of Fundraising for the British Red Cross. She went on to raise in excess of £2.5m for the charity before moving on to Live Music Now, where in 1999 she was appointed as the South West Director of this national charity that was founded in 1977 by the legendary violinist Yehudi Menuhin and his colleague Ian Stoutzker. In a few short years she developed a significant company presence in the South West and increased the regional turnover from almost nothing to more than £800k. Ali has previously been Chair of the South West Music School for gifted and talented young musicians aged 10-18 and was recently appointed Fellow of the Royal Society for the Arts.
As the founding Director of Superact she created the organisation out of her passion for achieving positive change through participation in music. Since it’s inception in 2006 Ali has led Superact on a path of continuous growth and is the driving force behind the vision for the future.